Tuesday, January 31, 2012

Sony NEX-7 In-Depth Review cameras with APS-C sensors

When Sony first introduced its range of mirrorless interchangeable lens cameras , the company was very clear about who it thought would buy the NEX-5 and its near-identical-twin NEX-7. Small cameras with APS-C sensors, we were told, would appeal to compact camera users who wanted to upgrade but would be intimidated by the bulk and perceived complexity of an SLR.

The cameras were a sales success (especially in Japan), and their influence on this sector of the market has become increasingly clear, with Olympus's PEN E-PL3 paying extensive homage to their key design features, and Panasonic stripping-down its GF line from the enthusiast-friendly DMC-GF1 to the distinctly beginner-orientated DMC-GF3.

In practice, though, it wasn't just beginners buying these cameras. Now, with the NEX-7, Sony is specifically targeting those advanced users with a camera whose key spec reads like it's come straight off an enthusiast's wishlist. The rear dial and three 'soft' keys familiar from the backs of the existing NEX cameras are retained, as is the handy tilting rear LCD. The resulting 'Triple-dial-control' interface makes the NEX-7 the first interchangeable-lens digital camera that in normal use gets one dial dedicated to each of the main exposure parameters (for example shutter speed, aperture and ISO in Manual mode) - such an eminently sensible arrangement we're amazed it hasn't been done before.


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